CoverShift · Monthly Contribution Report
Prepared by CoverShift
Report period · October 2026
Confidential — for the operator

Trattoria Aurora — October, measured.

Kerr Street, Oakville  ·  Full-service Italian Program window: Tuesday–Thursday, off-peak Baseline: 2 clean weeks  ·  Avg cheque: $54
Net contribution this month
+$6,557
The measured dollars off-peak diners added to your bottom line in October — after offer cost, food & variable, and the CoverShift fee. Not covers. Not traffic. Profit.
251incremental covers vs. your measured baseline
$13,554gross incremental off-peak revenue
8.6×projected annual return on fee (conservative · 75% incrementality)
+38avg. added covers per off-peak week (~93 → ~131)
The receipt
Where the contribution comes from
Same logic as the plan you approved — measured, not modelled.
Incremental coversOff-peak covers above baseline (Tue–Thu) 251
Gross incremental revenue251 covers × $54 avg cheque $13,554
Less — offer cost (disguised, capped)Blended ~21.5%, never a naked discount; caps hit −$2,920
Less — food & variable (36%)Plate cost on the incremental covers only −$3,828
Less — CoverShift feeFlat $249/mo · no per-cover charge −$249
Net contribution +$6,557
Labour on these covers is absorbed — your kitchen & floor were already staffed for the shift. That is the whole point of off-peak: the fixed cost is already paid.
The lift
Off-peak covers per week
Baseline vs. actual. Weeks 1–2 ran with no offers to set an honest floor.
Baseline weeks (no offers) Program weeks Measured baseline (~93)
0 50 100 150 baseline ~93 93 94 128 131 129 131 W1 W2 W3 W4 W5 W6
Weekly off-peak covers lifted from a measured baseline of ~93 to ~131 once offers went live in week 3 — a steady +38/week hold, not a one-off spike.
Attribution
Per-offer performance
Every offer carries a unique promo code or reservation tag. Contribution below is attributed before cannibalization adjustment — the headline result at the top is already netted against your baseline.
Offer Promo code Redemptions Attributed contribution*
Early Table at AuroraPrix fixe · Tue–Thu 5:00–6:15 · cap 12/night AURORA-EARLY LIVE 214 $3,987
Kitchen's ChoiceChef's perk · Tue–Thu before 6pm · cap 10/night AURORA-KITCHEN LIVE 171 $3,421
Come Back TuesdayBounce-back credit · Tue–Wed · cap 15/night AURORA-BACK SCHEDULED — —
Attributed total (before cannibalization adjustment) 385 $7,408
*Attributed contribution sums each offer in isolation and counts redemptions that would partly have occurred anyway. After cannibalization adjustment against your measured baseline and net of the CoverShift fee, the honest, bankable figure is the +$6,557 headline above. Redemptions ≠ incremental covers by design — that gap is what the adjustment removes.
In plain English
What worked, what to hold, what to kill
October cleared its first honest month: 251 incremental covers and +$6,557 in your pocket after every cost, including us. The Tuesday–Thursday room is no longer dead weight on the rent. Here's how we'd steer November.

What worked

Early Table did the heavy lifting — 214 redemptions, filling the 5:00–6:15 window that was previously near-empty. It reads as an experience, so it never touched your printed menu prices. Keep it exactly as is and hold the 12/night cap — the scarcity is doing real work.

What to hold

Kitchen's Choice performed but skews to guests who'd have come anyway — strong contribution on paper, thinner once adjusted. Hold it steady, don't scale it, and we'll tighten targeting to lapsed guests in November to lift the truly-incremental share.

What to launch / kill

Come Back Tuesday is still scheduled and hasn't run — it's the right tool to pull your Saturday crowd into the quietest night. We launch it in November. Nothing to kill this month; no offer leaked into Fri/Sat or eroded full-price demand.