CoverShift fills your quiet nights with profitable diners — using disguised incentives run through your own channels, measured honestly, reported in dollars. You approve a plan once a month. We do the rest.
During a staffed shift your rent, kitchen, and team are already paid for. An extra cover costs only the food on the plate — roughly 36 cents on the dollar. Drag the sliders; the model is the same one behind our client reports.
Assumes 50 weeks, 36% food & variable cost, 5% labour drag — the same assumptions as the average from StatCan, NRA and Square Canada data. The "truly new" slider is your cannibalization control: it discounts covers who'd have dined anyway, so the number below is incremental profit, not gross.
Weeks 1–2 we measure your true off-peak covers before touching anything. Honest attribution starts here — no vanity lift.
Offers built for your room and menu from proven templates — never a naked discount, always capacity-capped and time-boxed.
Your email and SMS lists, Instagram, Google Profile. Your brand, your voice, our execution. No new hardware, no POS change.
Day 30: a one-page report in contribution dollars. Keep what worked, kill what didn't. Cancel with one email if it's not paying. See a sample report →
You can — and most owners do, once, then stop. The discount ends up on the printed menu, the regulars learn to wait for it, and nobody measures whether it actually made money. CoverShift disguises the offer so it never touches your menu prices, caps it so it never becomes the new normal, and reports it in contribution dollars so you know it paid — not hope. OpenTable can fill a seat. It can't tell you whether that seat made you money.
Coupon platforms trained diners to be deal-chasers — fewer than 20% ever came back at full price. We disguise the incentive so it reads as hospitality, not desperation.
Three-course kitchen's menu at a set price, seatings 5:00–6:15, Tuesday to Thursday. Twelve tables a night, no more.
A complimentary starter, chosen by the chef, for parties seated before six. Your $9 cost reads as a $16 gift.
A $20 dining credit issued with weekend bills, redeemable Tuesday or Wednesday. Your Saturday crowd becomes your Tuesday crowd.
OpenTable charges $149–499 a month plus $1.00–1.50 for every seated cover. We charge less than the profit from one extra table a week — and you can leave any time.
Explore the exact dashboard your restaurant would get — live demo data for a fictional Oakville trattoria, plus the offer scheduler with our design guardrails. Set up your own restaurant in it if you like; it saves on your device.
Open the demo →Where this goes next: a local membership that aggregates early-table perks across Oakville's best independents. Diners join free. Restaurants get incremental covers. Preview the concept.
Preview membership →CoverShift is a venture of 1205 Consulting, an Oakville strategy-and-execution firm that helps independent operators enter and scale in the Canadian market. We kept solving the same problem by hand — quiet mid-week rooms with the rent already paid — so we built the machine for it. Founding-cohort work is run directly by the principal: you get the operator, not an account rep.
Your first month is free — founding clients, no strings. After that, any month that doesn't beat our fee in measured contribution is on us. No contract, no per-cover charge, cancel with one email.
A 30-minute working session: your off-peak baseline, two offer concepts designed for your room, and the math on what a filled Tuesday is worth to you. If it's not compelling, keep the plan and lose our number.