Net contribution · this program
—
after offer cost, food & labour
We report profit, not traffic.
Incremental covers
—
vs. measured baseline
Gross incremental revenue
—
off-peak nights only
Return on fee
—
projected annual · conservative (75% incrementality)
Off-peak covers per week baseline vs. actual
Baseline weeks
Program weeks
Measured baseline
Log a week covers on your quiet nights, total
Weekly total across your quiet nights. Your first two logged weeks set the baseline.
Offer performance attribution by promo code & reservation tag
| Offer | Window | Status | Redemptions | Cap | Attributed contribution |
|---|
How these numbers are measured
Your first two logged weeks run with no offers, to set an honest baseline. Every offer carries a unique promo code or reservation tag.contribution = incremental revenue − incentive cost − 36% food & variable − 5% labour drag
Headline KPIs are netted against baseline; the table shows attributed contribution before cannibalization adjustment. We report profit, not traffic.